So what does this mean for your local chamber?! Thankfully, a couple of years ago, the national Association of Chamber of Commerce Executives (ACCE) began discussing changes in the business climate that would impact chambers. From these discussions, they developed what they call the “Horizon Initiative: Chambers 2025.” The Horizon Initiative identified eight influences that will shape chambers over the next decade. Those influence categories are:
- Nature of Belonging & Gathering – This influence asks chambers to identify who engages with the organization and how they engage.
- Communications & Technology – This influence asks how chambers gather feedback and how they meet the expectations of members for complete connectivity.
- Scarcity & Abundance – This influence reminds us that swings in supply and demand happen more quickly than they have in the past; therefore, Chambers need to be nimble problem solvers.
- Global Impact – This influence identified that exports will drive business growth; therefore, chambers need to consider how they help small-medium companies connect to global opportunities.
- Population Shift – This influence identified that chambers need to consider the mindset of different cultures and generations; for example, millennials bring expectations of diversity and inclusivity.
- Political & Social Fragmentation – This influence identified that splintering in politics is everywhere (federal, state and local); therefore, Chambers need to stay in the “sane center.”
- Resource Alignment – This influence asks chamber to consider how their members support the chamber and how members will want to see more progress than engagement.
- Catalytic Leadership – This influence identified that chambers will have to catalyze change, not just cope with it.
The Chamber Board will be talking about these influences over the coming months, and at our Board retreat later this year, we will develop our strategic plan around these topics. Therefore, as you hear about the different things the chamber is working on or changing, you now know “why.” In future blogs, I will share more detail about each of these influences and specific ideas for what that may mean for the Kershaw County Chamber of Commerce.
If you have questions, please reach out to me at 803-432-2525 or firstname.lastname@example.org.
For more information about the Horizon Initiative, click here.